About Us
A Dynamic Cultural Brand
MVP Mas Band is a dynamic cultural brand on a mission to deliver an exhilarating Tobago Carnival experience that fuses the high energy revelry of Mas with the unique tastes, sights, and vibrant traditions of Tobago. At MVP Mas, we believe in meaningful growth that remains deeply rooted in culture. Our vision is to continuously evolve while staying true to the heartbeat of the people and the essence of Tobago — vibrant, soulful, and proudly authentic. Since our debut in 2023, when we launched with a vibrant J’ouvert band of 400+ masqueraders, our momentum has only grown. In 2024 we expanded into Pretty Mas, deepening our brand presence and in 2025 we will be launching Night Mas, targeting 1,500+ masqueraders.
Who We Target
MVP Mas attracts a mature, culturally-connected audience seeking more than just a party — they crave meaningful experiences rooted in Caribbean pride. Key Demographics:
- 🎯 Age Group: 30+
- 🌍 Primary Markets: Tobago, Trinidad, and Caribbean diaspora (UK, US, Canada)
- 💼 Profile: Professionals, creatives, entrepreneurs, culture lovers
- 💃 Interests: Carnival, travel, culinary arts, fashion, wellness, and live entertainment.
Our masqueraders value quality, authenticity, and lifestyle alignment — making MVP Mas the ideal partner for brands aiming to connect with a discerning, loyal, and influential market.
Why Partner With Us
Your brand will be showcased on our 40 ft music truck — the centrepiece of the Carnival experience. With thousands of eyes on it throughout the event, your credit union gains powerful, sustained exposure in high-traffic areas, the parade route, and across social media platforms.
Our audience aligns perfectly with your membership goals — financially active, community-minded adults aged 30+, many of whom areseeking accessible and trustworthy financial services. This is a direct opportunity to build relationships where they matter most. Audience: 30+ adults, professionals, and community members. Estimated Reach: [E.g. 15,000+ physical audience | 100,000+ digital/social impressions] Whether your goal is visibility, engagement, or emotional connection, MVP Mas delivers immersive opportunities that leave lasting impressions.
By partnering with a culturally respected and community-focused event, you align your credit union with unity, celebration, and empowerment — values that resonate with your ideal members